The third Monday of January has been awarded the gloomy title due to a combination of post-Christmas blues, cold dark nights and the arrival of unpaid credit card bills.
The history of Blue Monday can be traced back to 2005 when Cliff Arnall released a press release that stated that January 18th was the most depressing day of the year and that this was calculated using several factors such as weather, debt and motivational levels. Mental health organization Beat Blue Monday states that this formula is [W + (D-d)] x T^Q} ÷ [M x N_a], with “W” standing for weather, “D” standing for debt, “d” standing for monthly salary, “M” for motivational levels and “Na” standing for the feeling of a need to take action. However, this equation has been debunked countless times by scientists and many people believe this holiday started off as a promotional stunt. A marketing campaign by Sky Travel that was supposedly used to sell more travel packages in January.
Blue Monday Customs & CelebrationsAlthough the formula behind Blue Monday is seen as pseudo-science, some people have taken it upon themselves to claim the holiday for themselves. They have decided to treat it as an “anti-holiday.” Instead of trying to stave off the blues which accompany this time of the year, they decide to embrace the blues by listening to sad music, refusing to use happy greetings and by refusing to leave the house.Of course, other people are taking the exact opposite method and are actually celebrating this holiday. They do so by enjoying “blue foods” such as blueberry pies or yogurt or drinking blueberry wine. They also often show movies with more upbeat themes – such as comedies.